In 2007, FWA ran a Times Square billboard during the Thanksgiving holiday for two weeks. FWA will be again running a Times Square billboard ad during the 2019 watermelon season. A 15-second ad will run 3 times an hour for 20 hours between April-June. FWA will also feature three different commercials between April-June. We anticipate that close to 8 million consumers will be reached in these 91 days!
The ad will be shown on a double-sided 56' x 29' LED billboard for a total of 1,624 sq. ft. of viewing space. The billboard will be located on 1500 Broadway and W 43rd St.
Breaking down the numbers
According to the Times Square automated counting system, there is an average of 399,000 pedestrians passing through Times Square during the months of April, May and June.
June recorded the highest number of pedestrians of the three months at 422,000
The median time spent in Times Square is 81 minutes with 8 minutes spent looking at billboards
Roughly 50% of people in Times Square are NYC locals; 33% are domestic visitors and 17% are international visitors
243,358 people in Times Square post their experience on social media day.