Search
  • FWA

See us in Times Square!

In 2007, FWA ran a Times Square billboard during the Thanksgiving holiday for two weeks. FWA will be again running a Times Square billboard ad during the 2019 watermelon season. A 15-second ad will run 3 times an hour for 20 hours between April-June. FWA will also feature three different commercials between April-June. We anticipate that close to 8 million consumers will be reached in these 91 days!


The ad will be shown on a double-sided 56' x 29' LED billboard for a total of 1,624 sq. ft. of viewing space. The billboard will be located on 1500 Broadway and W 43rd St.


Breaking down the numbers

  • According to the Times Square automated counting system, there is an average of 399,000 pedestrians passing through Times Square during the months of April, May and June.

  • June recorded the highest number of pedestrians of the three months at 422,000

  • The median time spent in Times Square is 81 minutes with 8 minutes spent looking at billboards

  • Roughly 50% of people in Times Square are NYC locals; 33% are domestic visitors and 17% are international visitors

  • 243,358 people in Times Square post their experience on social media day.

15 views0 comments

Recent Posts

See All

Summer 2021 Queen Update

Happy Summer Everyone! Over the past few months, Queen Bethany has had the opportunity to participate in several in-store promotions, where she handed out “Fresh from Florida” watermelons. I can’t tel

Summer 2021 President's Message

Good day fellow FWA members, As I write what will be my last President's message, I would like to thank my wife Judy for listening to me and giving me encouraging words on issues that involved the Flo