• FWA

See us in Times Square!

In 2007, FWA ran a Times Square billboard during the Thanksgiving holiday for two weeks. FWA will be again running a Times Square billboard ad during the 2019 watermelon season. A 15-second ad will run 3 times an hour for 20 hours between April-June. FWA will also feature three different commercials between April-June. We anticipate that close to 8 million consumers will be reached in these 91 days!

The ad will be shown on a double-sided 56' x 29' LED billboard for a total of 1,624 sq. ft. of viewing space. The billboard will be located on 1500 Broadway and W 43rd St.

Breaking down the numbers

  • According to the Times Square automated counting system, there is an average of 399,000 pedestrians passing through Times Square during the months of April, May and June.

  • June recorded the highest number of pedestrians of the three months at 422,000

  • The median time spent in Times Square is 81 minutes with 8 minutes spent looking at billboards

  • Roughly 50% of people in Times Square are NYC locals; 33% are domestic visitors and 17% are international visitors

  • 243,358 people in Times Square post their experience on social media day.

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Membership Update

As we embark on the upcoming watermelon season, I would like to update you all on the state of our membership. We ended 2020 with 177 members. So far in 2021 we have 97 renewed members. If you haven

The Florida Watermelon Association is a non-profit organization.

Florida Watermelon Association
P.O. Drawer 8
Fort Myers, FL 33902
Phone: 239.658.1442
Fax: 239.658.1448

Executive Director

Debbie Johnson

Promotions/Queen Inquiries

Debra Harrison

Phone: 863.633.8306

For more information, videos, and images click here and check out our Facebook page!