Florida watermelon season is upon us, and I pray for good weather and good prices for all of you. The goal of the FWA is to support the members of our association and it is my hope that our efforts are fruitful this season.
Our queen tour, marketing efforts, and research projects will continue with the hope of increasing movement.
The FWA has the special opportunity to join with marketing partner Ross Chastain in highlighting watermelon on a national stage.
Congratulations to Ross on his recent Cup Series wins and we hope to see his victory ‘Watermelon Smash’ again soon. Thank you all for your continued support of the Florida Watermelon Association. Please join us in eating, and hopefully smashing, more watermelons this season!
Mark your calendars for November 3-5, 2022, for this year’s convention at The Vinoy in St. Petersburg, FL. Click HERE to register. We are looking forward to a fun and beneficial convention.
Hoping the 2022 Florida Watermelon season is successful for all.