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iBotta Marketing Update

This spring, FWA has been involved in both an Ibotta marketing campaign and a social media campaign through Facebook and Instagram. We are hopeful that through our campaign efforts, consumers will be made more aware of the Florida watermelon industry.

  • Our social media promotions with Queen Bethany have been going well, with the latest ad reaching 586,849 people

  • Our Ibotta marketing campaign kicked off on April 6th and has reached over 47,000 people with a 99 percent engagement rate. Approximately 18 percent of these people have followed through with a watermelon purchase.

Below is a detailed breakdown of the Ibotta campaign results:


Locations of Engagements and Views



Video Views or Engagements by Age



Video Views or Engagements by Gender



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Membership Update

As we embark on the upcoming watermelon season, I would like to update you all on the state of our membership. We ended 2020 with 177 members. So far in 2021 we have 97 renewed members. If you haven

The Florida Watermelon Association is a non-profit organization.

Florida Watermelon Association
P.O. Drawer 8
Fort Myers, FL 33902
Phone: 239.658.1442
Fax: 239.658.1448

Executive Director

Debbie Johnson

dalexander@flfwa.com

Promotions/Queen Inquiries

Debra Harrison

Phone: 863.633.8306
Email: debra@flfwa.com

For more information, videos, and images click here and check out our Facebook page!