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iBotta Marketing Update

This spring, FWA has been involved in both an Ibotta marketing campaign and a social media campaign through Facebook and Instagram. We are hopeful that through our campaign efforts, consumers will be made more aware of the Florida watermelon industry.

  • Our social media promotions with Queen Bethany have been going well, with the latest ad reaching 586,849 people

  • Our Ibotta marketing campaign kicked off on April 6th and has reached over 47,000 people with a 99 percent engagement rate. Approximately 18 percent of these people have followed through with a watermelon purchase.

Below is a detailed breakdown of the Ibotta campaign results:


Locations of Engagements and Views



Video Views or Engagements by Age



Video Views or Engagements by Gender



0 views

The Florida Watermelon Association is a non-profit organization.

Florida Watermelon Association
P.O. Drawer 8
Fort Myers, FL 33902
Phone: 239.658.1442
Fax: 239.658.1448

Membership Coordinator 

Debbie Alexander

dalexander@flfwa.com

Promotions/Queen Inquiries

Debra Harrison

Phone: 863.633.8306
Email: debra@flfwa.com

For more information, videos, and images click here and check out our Facebook page!