This spring, FWA has been involved in both an Ibotta marketing campaign and a social media campaign through Facebook and Instagram. We are hopeful that through our campaign efforts, consumers will be made more aware of the Florida watermelon industry.
Our social media promotions with Queen Bethany have been going well, with the latest ad reaching 586,849 people
Our Ibotta marketing campaign kicked off on April 6th and has reached over 47,000 people with a 99 percent engagement rate. Approximately 18 percent of these people have followed through with a watermelon purchase.
Below is a detailed breakdown of the Ibotta campaign results:
Locations of Engagements and Views
Video Views or Engagements by Age
Video Views or Engagements by Gender