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iBotta Marketing Update

This spring, FWA has been involved in both an Ibotta marketing campaign and a social media campaign through Facebook and Instagram. We are hopeful that through our campaign efforts, consumers will be made more aware of the Florida watermelon industry.

  • Our social media promotions with Queen Bethany have been going well, with the latest ad reaching 586,849 people

  • Our Ibotta marketing campaign kicked off on April 6th and has reached over 47,000 people with a 99 percent engagement rate. Approximately 18 percent of these people have followed through with a watermelon purchase.

Below is a detailed breakdown of the Ibotta campaign results:


Locations of Engagements and Views



Video Views or Engagements by Age



Video Views or Engagements by Gender



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President's Message

Hello FWA Members, Watermelon time is here!! Once again what we in our Industry look forward to. A way of life that most can only dream about. A part of Agriculture that has an impact on the citizen